BACK ACTIVE

While we were thinking about a target to help to improve their quality of life we came up with the idea of helping mums that have to take care of children between 0-18. We based our idea on statistics and research about women's daily life. Women need to be able to be active and productive also if they are nursing their children.

Thanks to the creation of this product we want to be able to help mums to be more independent during their time outdoors with the kids especially while they are running errands like grocery shopping or simply taking public transportation. We would like to help them to optimize their time outdoors with the child. 

The product will be a baby carrier backpack with a backpack integrated. The baby carrier will have a takeoff system so it can be used also as a normal backpack if needed. Inside the carrier backpack, we will provide women with basic products that are used to nurse the child such as a pacifier, a washing jar for the pacifier, a baby bottle inside a thermo container, wipes, diapers, bib and diaper cloth.

Inside the backpack, we will include a shopping bag and a well-organized compartment to allow women to put their groceries or any product they need.

Our target is mums that need to take care of little kids. We would like to focus on those women who need to take care of the house errands and other members of the family while their nursing their kids. For every baby carrier backpack we sell we want to donate one to a woman that has fewer opportunities.

TARGET:

• Mums
• Single mums
• Baby between 0-18 months
• Mums with fewer opportunities

Our competitors are those who are selling baby carriers in the market right now like "multifunctional baby carrier" and "monbebe bold diper bag with backpack". Our product is diverse from them as we combined two functional tools that are useful for mothers: a baby carrier and a backpack

In this way, the mother who needs to run errands around the city has in one product everything she needs plus the BackActive will give them the opportunity to use the product all in one or to separate them according to their necessity.